{"id":98,"date":"2023-11-08T03:40:52","date_gmt":"2023-11-08T03:40:52","guid":{"rendered":"https:\/\/www.pharoshospitality.com\/?page_id=98"},"modified":"2025-09-15T15:00:53","modified_gmt":"2025-09-15T15:00:53","slug":"what-we-do","status":"publish","type":"page","link":"https:\/\/www.pharoshospitality.com\/?page_id=98","title":{"rendered":"What We Do"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"98\" class=\"elementor elementor-98\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-218f03c e-flex e-con-boxed e-con e-parent\" data-id=\"218f03c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-84464c6 elementor-widget elementor-widget-heading\" data-id=\"84464c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Investment Strategy\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a45c2a9 e-flex e-con-boxed e-con e-parent\" data-id=\"a45c2a9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-48259bb elementor-widget elementor-widget-text-editor\" data-id=\"48259bb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 01-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<div id=\"content\" class=\"site-content\"><div class=\"container main-content-area\"><div class=\"row\"><div class=\"main-content-inner col-sm-12 col-md-10 col-md-offset-1 full-width\"><div id=\"primary\" class=\"content-area\"><p>We founded Pharos Lodging And Hospitality with the goal of acquiring and operating branded upscale select service hotels by leveraging our executive leaderships\u2019 extensive history and experience in the sector. We focus on primary and secondary urban growth markets in the southeastern and mid-Atlantic United States, and on the Marriott and Hilton brand families.<\/p><p>We engage in both single-asset and portfolio transactions, and are focused on hotels that can be purchased without the encumbrance of management contracts.<\/p><p>We pursue properties that can generate dependable 8-10% coupons with some asset value appreciation potential in most economic conditions over a 5 to 7 year hold period, while maintaining reasonable leverage levels (60-65% for most properties). This combination reduces risk, while generating strong returns for investors.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a785a8 e-flex e-con-boxed e-con e-parent\" data-id=\"9a785a8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b44255e elementor-widget elementor-widget-heading\" data-id=\"b44255e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simplify and Align\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-42b5415 e-flex e-con-boxed e-con e-parent\" data-id=\"42b5415\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65ed6b9 elementor-widget elementor-widget-text-editor\" data-id=\"65ed6b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div id=\"content\" class=\"site-content\"><div class=\"container main-content-area\"><div class=\"row\"><div class=\"main-content-inner col-sm-12 col-md-10 col-md-offset-1 full-width\"><div id=\"primary\" class=\"content-area\"><p>The key to our investment strategy is the execution of our optimized hotel model that simplifies and aligns all aspects of hotel ownership and operations.<\/p><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5536138 e-flex e-con-boxed e-con e-parent\" data-id=\"5536138\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a6fe99a e-con-full e-flex e-con e-child\" data-id=\"a6fe99a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2799979 elementor-widget elementor-widget-text-editor\" data-id=\"2799979\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"bulleted-list\">\n \t<li>Today\u2019s hotel industry is burdened by overly complex and fragmented organizational structures, and dated, restrictive operational processes.<\/li>\n<\/ul><br>\n<ul class=\"bulleted-list\">\n \t<li>The inherent struggles between the individual interest of the hotel owner, the Brand and the 3rd party property management created by these complexities have suffocated all chances of improving the business of owning and operating hotels, and devoured revenue increases before they reach NOI.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b4a22c8 e-con-full e-flex e-con e-child\" data-id=\"b4a22c8\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66ff11d elementor-widget elementor-widget-text-editor\" data-id=\"66ff11d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"bulleted-list\">\n \t<li>Our approach integrates hotel ownership, investment, and management, focusing on creating value as opposed to simply managing assets.<\/li><br>\n \t<li>We focus on improving property staff to allow for greater property level authority.<\/li><br>\n \t<li>In conjunction with other approaches, the collective impact of this simplified and aligned model reduces costs, maximizes revenues, and increases returns.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e663903 e-flex e-con-boxed e-con e-parent\" data-id=\"e663903\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49d920a e-con-full e-flex e-con e-child\" data-id=\"49d920a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f12e7 elementor-widget elementor-widget-heading\" data-id=\"b2f12e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Capabilities<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bc25939 e-flex e-con-boxed e-con e-parent\" data-id=\"bc25939\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d86da21 e-con-full e-flex e-con e-child\" data-id=\"d86da21\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a528a3 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5a528a3\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-briefcase\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c795f elementor-widget elementor-widget-text-editor\" data-id=\"59c795f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Acquisitions<\/h4><p class=\"small\">Pharos Lodging And Hospitality senior executives have developed, acquired and sold more than $275M in hotel properties, including the Aloft Tampa Downtown and the Hampton Inn St Augustine Vilano Beach with Pharos Hospitality.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d27164 e-con-full e-flex e-con e-child\" data-id=\"7d27164\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c51647 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2c51647\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-building\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fd6c2d elementor-widget elementor-widget-text-editor\" data-id=\"3fd6c2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Asset Management<\/h4><p class=\"small\">We perform or oversee all asset management functions, to include value creation, renovations, dispositions, legal, loan management and lender relations, distributions, contract administration, tax management, franchise relations, and escrow management.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2dc04e6 e-con-full e-flex e-con e-child\" data-id=\"2dc04e6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdbcb5 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0cdbcb5\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-users\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44b46b6 elementor-widget elementor-widget-text-editor\" data-id=\"44b46b6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Hotel Management<\/h4><p class=\"small\">We manage all of our portfolio assets. Our senior executives have owned and\/or managed both full service and limited service branded hotels for Marriott, and Hilton.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72b9574 e-flex e-con-boxed e-con e-parent\" data-id=\"72b9574\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41c6dd2 elementor-widget elementor-widget-text-editor\" data-id=\"41c6dd2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Contact us for more information<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d9cf57 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7d9cf57\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.pharoshospitality.com\/?page_id=23\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Investment Strategy We founded Pharos Lodging And Hospitality with the goal of acquiring and operating branded upscale select service hotels by leveraging our executive leaderships\u2019 extensive history and experience in the sector. We focus on primary and secondary urban growth markets in the southeastern and mid-Atlantic United States, and on the Marriott and Hilton brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-98","page","type-page","status-publish","hentry"],"featured_image_src":null,"featured_image_src_square":null,"_links":{"self":[{"href":"https:\/\/www.pharoshospitality.com\/index.php?rest_route=\/wp\/v2\/pages\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.pharoshospitality.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.pharoshospitality.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.pharoshospitality.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pharoshospitality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=98"}],"version-history":[{"count":0,"href":"https:\/\/www.pharoshospitality.com\/index.php?rest_route=\/wp\/v2\/pages\/98\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.pharoshospitality.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}