Simplify & Align

Simplified business structure and alignmentof owners, investors, brands, property staff
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Who We Are

We’re hoteliers, focusing exclusively on acquiring and operating branded upscale and upper-upscale hotels in primary and secondary urban growth markets. We strive to run outstanding hotels, while achieving and sustaining great returns with reduced risk.

We’re hospitality veterans, who have seen both industry successes and challenges. Years of industry study and analysis has helped us develop our optimized hotel model, which we believe preserves the industry’s best practices while improving upon weaknesses. Built on an owner/operator base, our model aligns stakeholder interests, improves hotel operations, and delivers financial success.

We’re entrepreneurs, with a long record of building successful businesses, both in the United States and abroad. Our executive leadership has over 50 combined years of experience owning and operating institutional grade real estate, including hotels.

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